Consumers are not employees in your organization. They are consumers who access goods your organization offers, like online games, books, magazines, music, and so on. You need a way to manage consumer user identities, enforce strong password policies, and data privacy rights.

Consumers who want access to your goods and services must have a user identity in your system. But, for security or cost reasons, most organizations are hesitant to add consumer user identities to their data store, like Active Directory or Azure AD. Organizations often have clunky homegrown internal data store solutions. Consumer identities could be spread out across several data stores, adding to management complexity.

Have you considered how you will mange the consumer identity lifecycle? Have the right people in your organization who understand lifecycle, consumer needs, and data privacy manage these consumer identities. If the goal is to move away from home grown or decentralized solutions, we've got your back! Use the SecureAuth Identity Store to manage consumer identities in one centralized location with strong user authentication.

Workflow example

Use the SecureAuth Identity Store UI or API to centralize and manage consumer identities for your organization.

Add consumer user identities

Add consumer identities to groups to centralize their management.

Example: You have 5,000 consumer identities spread across 10 data stores for the ACME product. You can create one or more groups and then do a bulk upload of consumer identities to the right groups.

Let's say you've created consumer identity groups for each of your subscription types, like Trial, Basic, Premium, Luxury, Beta, and so on. Add the appropriate consumer identities to those groups.


Each time you create a new group, it automatically creates a dynamic privilege in this name format: Group <name of group> dynamic privilege.

For example, the Trial group has a dynamic privilege named: Group Trial dynamic privilege.

Group membership for managers

Creating a group for managers in this scenario is an efficient way for them to manage multiple consumer identity groups.

Create the ACMEManagers group and add all the managers to that group. Then, give that group dynamic privileges to manage each of the consumer identity groups, like Group Trial dynamic privilege, Group Basic dynamic privilege, Group Premium dynamic privilege.

Then, managers who are members of the ACMEManagers group can manage consumer identities, depending on the privileges given to the ACMEMangers group.

Manage consumer identities

Consumers forget passwords. Here are some solutions:

Solution 1: Set up self-service password reset so consumers can help themselves when they forget their password.

Solution 2: Offer your consumers an option to use passwordless authentication using FIDO2.