Skip to main content

User Authentication for SaaS Applications for Business (B2B)

Authentication for business-to-business (B2B) applications refers to the process of verifying the identity of users or entities accessing a B2B application. It ensures that only authorized individuals or systems are granted access to the application's resources and data.

Authenticating Business Users

SecureAuth CIAM platform enables organizations to enhance their B2B platforms with effortless login flows, robust security measures, and countless integration patterns. Whether you have a workforce that needs to sign in to your HR portal, partners using your platform, or customers logging into your platform, you can adjust your authentication experience to each user population to cater to different needs.

For businesses, SecureAuth offers:

Login Flow Control

SecureAuth platform enables administrators to adjust the login flow for users so that it can be optimized and user-friendly.

Multiple Identity provider integrations can be configured at the workspace level opening a flexible way to integrate with multitude of identity providers within the organization or to allow partner-level identity providers. The workspace-level integration enables the organization to utilize a distinct source of the user data for administrators, service owners, developers (including the third-party ones), and consumers, ensuring a distinct separation of the duties enforcement.

To adjust the authentication flow to business needs, you can:

  • Ask users to provide their company name first and redirect them to their login page.

  • Enable IDP discovery which allows to configure a set of email domains for an IDP. Based on that list, the user is suggested and optionally redirected to an appropiate authentication endpoint.

    IDPs for @boshift.com

    IDPs for @donnerx.com

    IDP discovery
    IDP discovery
  • Limit Available Identity Sources by, for example, displaying selected identity sources based on specific email domain, specific client application, incoming IP address, and more.

SAML Integration

SAML continues to be one of the most used Single Sign-On (SSO) protocols around, especially with large enterprises and government institutions. It benefits, for example, include improved user experience (the user needs to sign in only once to access multiple service providers), increased security (authentication happens only at a secure identity provider), and more.

SecureAuth allows you to:

Single Sign On (SSO)

SecureAuth can act as identity provider and integrates seamlessly with external identity and authentication providers using open standards such as OIDC, SAML, and SCIM or custom connectors. This way we enable your platform requests to be authorized on top of authentication from users authenticated from any source including a direct customer(B2C), business partner customer(B2B2C), or any customer/user model you want to use.

Additionally, you can set up Persistent User Sessions -- allowing the user to log in just once to an application connected to SecureAuth platform and use the resulting session as a proof of authentication to all applications in the workspace for as long as the session is valid, thus removing the need to re-authenticate when the user wants to use another app.

Federated Identity with Token Normalization

SecureAuth enables you to standardize user data from various IDPs. Each IDP conveys authentication data differently, depending on its type and configuration. This data is mapped to a standardized schema in the SecureAuth platform, the authentication context, which simplifies policy validation and claim definitions. SecureAuth provides a predefined authentication context schema and standard attribute sets for each IDP, saving you the effort of creating one from scratch.

Login Page Branding and Customization

Organizations can effortlessly align their branding without the hassle of creating individual login pages—thanks to the customizable login page offered in the SecureAuth platform. Tailor your sign-in page to seamlessly blend with your application's aesthetic. Right out of the gate, you have the ability to modify the logo, fonts, and color palette featured on the login page. For those looking to take branding a notch highe, crafting a custom theme for more advanced customizations is also within easy reach.