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Retail & E-commerce Identity Solutions

Retail and e-commerce businesses face a dual challenge: creating frictionless customer experiences while protecting against fraud, account takeover, and data breaches. With multiple identity types in play (shoppers, marketplace sellers, employees, and AI-driven services), a unified approach is essential.

Customer Identity & Access​

Problem statement:
Consumers expect instant, personalized, and secure shopping experiences. Password fatigue and high-friction logins lead to cart abandonment, while weak controls expose accounts to fraud and takeover.

Branded, passwordless login

Use passkeys, social logins, and biometrics to eliminate passwords while keeping brand identity front and center.

Progressive profiling

Gather customer data in stages to improve personalization without hurting conversion rates.

Risk-based authentication

Adjust authentication requirements in real time based on device, location, and behavioral patterns to stop fraud before checkout.

B2B / Partner Identity & Access​

Problem statement:
Retail platforms rely on marketplace vendors, logistics providers, and affiliate partners who require secure, role-specific access to systems without bottlenecking central IT.

Delegated administration

Allow vendors and partners to manage their own users, reducing operational overhead.

Delegated SSO onboarding

Let partners set up their own SAML/OIDC connections for instant access to order, inventory, and analytics portals.

Branded partner portals

Deliver co-branded vendor portals with tailored content and secure embedded login.

Workforce Identity & Access​

Problem statement:
Frontline and corporate retail staff need secure, fast access to POS systems, scheduling apps, and operational tools across high-turnover workforces.

Passwordless workforce access

Enable FIDO2, passkeys, and QR-based authentication for quick login at shared devices or POS terminals.

Hybrid IT support

Integrate with legacy POS and ERP systems while managing SaaS apps in the same IAM platform.

SessionGuardian

Prevent credential handoff and fraud at shared terminals with continuous user verification.

Agentic AI & A2A Identity & Access​

Problem statement:
Retail is adopting AI agents for inventory optimization, personalized recommendations, and automated support. Without governance, these agents risk unauthorized access to sensitive data.

Non-human identity lifecycle

Register AI agents with managed credential rotation and least-privilege scopes.

Fine-grained policy enforcement

Restrict AI access to specific SKUs, regions, or customer segments via PBAC/FGA.

Auditable AI actions

Maintain immutable logs of AI-driven recommendations, pricing changes, or customer interactions.

Key benefits​

✔ Reduced cart abandonment with frictionless login
✔ Faster partner onboarding and fewer IT bottlenecks
✔ Strong workforce security for high-turnover environments
✔ Safe, auditable AI use for personalization and operations

Key markets
  • Omnichannel retailers
  • Marketplace platforms
  • Grocery, fashion, and specialty retail chains