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B2C Customer Identity & Access Management (CIAM)

SecureAuth CIAM capabilities help you deliver secure, branded, and intelligent customer identity flows that improve experience while meeting compliance requirements. From customer registration to smart authentication and consent management, you can create digital experiences that are frictionless for legitimate customers but secure against fraud.

B2C environments require identity solutions that balance conversion and security by ensuring easy onboarding without compromising trust. SecureAuth provides flexible registration methods, adaptive authentication, and granular consent controls, all backed by real-time threat detection.

Common challenges​

  • High abandonment rates from complex registration flows
  • Poor customer experience due to generic, non-branded authentication
  • Regulatory risk from inadequate consent management
  • Rising account takeover and fraud attempts
  • Lack of visibility into customer activity and risk trends

SecureAuth capabilities​

Customizable registration & self-service

Create branded sign-up and login experiences supporting email, phone, social logins, passkeys, MFA, or federated identity, plus self-service portals for profile updates and password resets.

Progressive profiling

Collect customer information gradually at signup, after login, or during specific actions to improve conversion and personalize experiences without overwhelming users.

Smart authentication

Adapt authentication requirements based on risk score, behavior patterns, or requested transactions, applying MFA or biometrics only when needed.

Consent management

Collect, store, and manage customer consent for data access and usage. Provide portals for customers to update preferences and maintain compliance with GDPR, CCPA, HIPAA, and more.

Risk-based access control

Check contextual factors such as IP, device, and location to assign dynamic risk scores and trigger step-up authentication or deny access.

Threat detection & dashboards

Monitor real-time metrics on high-risk sessions, failed logins, suspicious geographies, and blocked attacks via intuitive security dashboards.

Audit trails & insights

Maintain searchable logs for all authentication challenges, policy decisions, and customer activity to support forensics and compliance audits.

Key benefits​

✔ Increase conversion rates with frictionless, branded sign-up and login flows
✔ Strengthen security with adaptive authentication and real-time risk assessment
✔ Meet global privacy regulations through granular consent controls
✔ Reduce fraud and account takeover incidents
✔ Get insights into customer behavior for better engagement and security

Industries
  • Digital platforms. Consumer-facing applications, marketplaces, and online services
  • Retail and media. E-commerce sites and content platforms requiring seamless user experiences
  • Regulated industries. Organizations requiring customer consent management and privacy compliance
  • Security-focused organizations. Companies seeking to improve both customer experience and account security