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Customizable registration and self-service

This capability lets you craft modern, branded registration and self-service experiences that reflect your product and policy needs. It supports multiple audiences such as consumer, B2B tenant/org, and workforce, while keeping security and privacy controls first class. Deliver journeys with your choice of authentication options (passkeys, OTP, social, enterprise SSO) and tailor steps per audience without custom code.

💡 Why this matters
Successful onboarding and effortless account management directly influence growth, trust, and operating costs. When registration flows are smooth and recovery paths are obvious, more users complete sign-up and fewer contact support. By combining adaptive security with clear UX, you reduce friction for good users while maintaining strong assurance.

Key capabilities​

  • Branding and theming – Logos, colors, typography, localized copy, and error states
  • Flow orchestration (no code) – Progressive profiling, step-up triggers, recovery paths
  • Auth choices – Passkeys, OTP (email/SMS/app), social login, enterprise SSO
  • Risk and protection – Context/risk-based MFA, device checks, rate-limits, bot/abuse guards
  • Self-service center – Factor enroll/reset, passwordless enrollment, profile and consent management
  • B2B readiness – Per-org themes, policy variants, delegated admin, audit trails
  • APIs and webhooks – Extend journeys; integrate downstream provisioning and analytics
  • Localization and accessibility – Multi-language UI; WCAG-aligned components

Outcomes​

When implemented well, this capability drives business and operational gains across the lifecycle, not just at day-one registration. Expect improvements in conversion, support deflection, and assurance posture as users adopt stronger auth with less friction.

  • Higher completion rates for registration and first login
  • Lower ticket volume (deflection via self-service)
  • Higher assurance with adaptive challenges and device trust
  • Operational agility to version/update flows per audience without code

Design principles​

  • Start with minimal sign-up fields; add details via progressive profiling post-login
  • Promote passkey enrollment early, with a clear fallback
  • Keep recovery paths obvious; use human-readable errors
  • Review analytics and retire low-value friction regularly

Where to configure​

This capability spans multiple configuration areas. Use the guides below to plan and implement changes safely and incrementally:

Compliance note​

These features help you implement strong authentication, consent, and privacy controls aligned to common regulatory expectations. Overall compliance depends on your broader environment, data handling, and operational processes.

FAQ​

Can we use our own domain and fully match our brand?

Yes. You can use a custom domain and theme pages with your logos, colors, typography, and localized copy. Error states and transactional messages can also be customized to match your tone of voice.

Do we need to write code to change the flow?

Core steps (such as email verification, progressive profiling, step-up prompts, and recovery paths) can be adjusted without code. For advanced logic or integrations, APIs and webhooks are available.

How do passkeys work with shared or unmanaged devices?

Passkeys are great for personal devices; provide a clear fallback (e.g., OTP) for shared or kiosk environments. You can enforce higher assurance for sensitive actions using risk-based step-up.

Can we tailor experiences per tenant/org in B2B?

Yes. Themes, policies, and available factors can be varied per organization, including delegated administration and audit trails for change tracking.

What self-service actions are supported?

Users can enroll/reset factors (including passwordless), update profile and consent preferences, and initiate account recovery, subject to your policies and risk thresholds.

How does this align with compliance obligations?

The capability supports strong authentication, consent capture, auditability, and data minimization patterns. Final compliance depends on your overall architecture, data governance, and operational controls.

If you're planning this capability, these adjacent areas are natural next steps to deepen assurance and reduce friction.