Multi-Brand Identity Experiences with Workspaces
SecureAuth supports multi-brand and multi-tenant identity experiences using workspaces within a single platform instance. Each workspace can represent a different application, business unit, customer segment, or regional brand with its own branding, policies, translations, and user directory.
Common challenges
Organizations with multiple brands, partners, or business units encounter several identity management challenges:
- Brand consistency: Maintaining distinct brand experiences while sharing infrastructure
- User segregation: Keeping user directories and access policies isolated between entities
- Operational complexity: Managing multiple identity systems increases costs and maintenance overhead
- Compliance requirements: Different brands may have varying regulatory requirements across regions
- Partner onboarding: Scaling identity services for new brands or partners without system duplication
- Language localization: Supporting different languages and regional preferences per brand
SecureAuth capabilities
Workspace isolation
Logical boundaries for identity flows, user stores, and configuration with complete separation between brands
Custom branding
Per-workspace themes including fonts, colors, logos, and custom vanity domains for brand consistency
Authentication policies
Workspace-specific MFA, passwordless, and risk-based login flows tailored to each brand's requirements
Localization support
Per-workspace translation bundles and language fallback for global brand experiences
User segmentation
External directories or isolated identity pools ensuring complete user data separation
Centralized management
Single tenant-level governance with workspace-level customization for operational efficiency
Implementation examples
| Workspace | URL/Brand | Directory | Authentication Policy |
|---|---|---|---|
| Workspace 1 | login.brand-a.com | Active Directory A / Database A | MFA Always |
| Workspace 2 | login.brand-b.com | Microsoft Entra ID (B2C) | Risk-based MFA |
| Workspace 3 | login.region-c.com | External SCIM | Passwordless with fallback |
Key benefits
✔ Lower infrastructure costs: Single platform serving multiple brands eliminates duplicate systems
✔ Faster partner onboarding: Quick workspace provisioning for new brands, partners, or regions
✔ Brand control: Complete customization of user experience per workspace while maintaining security
✔ Compliance flexibility: Different authentication policies and data handling per regulatory requirement
✔ Better operations: Centrally managed platform with decentralized brand experiences
✔ Scalable architecture: Easily add new brands or partners without architectural changes
Recommended for
- Multi-brand retailers. Organizations managing franchise or subsidiary login experiences
- Healthcare systems. Networks with multiple hospitals, clinics, or research units requiring separate branding
- Global enterprises. Companies with business units needing distinct identity experiences
- SaaS platforms. Applications serving multiple customer brands with white-label identity services
- Managed service providers. Organizations offering identity services to multiple clients
- Financial institutions. Companies with different product lines or regional brands