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Branded B2B portal

Branded B2B portals provide partner-facing interfaces with organization-specific branding, localized content, and embedded authentication. Partners experience a seamless, professional interface that reflects their brand while maintaining your security and functionality standards.

💡 Why this matters
You strengthen partner relationships by providing professional, branded experiences that integrate seamlessly with their business operations and user expectations.

Key capabilities​

  • Organization-specific branding – Apply partner logos, colors, and styling to authentication and portal interfaces
  • Localized content – Support multiple languages and regional content customization
  • Embedded authentication – Integrate login flows seamlessly within partner-branded experiences
  • Customizable workflows – Adapt user flows to match partner business processes and preferences
  • Responsive design – Ensure consistent experience across desktop, tablet, and mobile devices

Outcomes​

Organizations that implement branded B2B portals typically achieve:

  • Higher partner engagement through tailored, professional interfaces
  • Stronger partner relationships by respecting brand identity and user preferences
  • Reduced support burden from intuitive, branded user experiences

Design principles​

  • Maintain brand consistency while preserving security and functionality requirements
  • Use responsive design to ensure quality experience across all device types
  • Implement accessibility standards to support diverse user needs
  • Enable flexible customization without compromising security or performance

Where to configure​

Use these guides to implement branded B2B portals:

Compliance note​

Branded B2B portals maintain compliance by preserving audit trails, security controls, and data protection standards while delivering customized user experiences.

FAQ​

What branding elements can be customized?

Partners can customize logos, colors, fonts, background images, and localized text while maintaining security and functionality standards.

Can different partner organizations have unique branding?

Yes. Each partner organization can have completely customized branding that reflects their specific brand identity and requirements.

Is mobile experience supported?

Yes. Branded portals use responsive design to provide consistent, professional experience across desktop, tablet, and mobile devices.

How is branding applied to authentication flows?

Partner branding extends to login pages, MFA challenges, password reset flows, and all user-facing authentication interfaces.

Can partners manage their own branding updates?

Yes. Delegated administrators can update branding elements within their organization while respecting security and design constraints.