Custom branding
Custom branding enables you to create consistent brand experiences across all user authentication touchpoints with workspace-specific themes, custom vanity domains, and complete visual identity control. Users experience your brand throughout their entire identity journey.
💡 Why this matters
You build user trust and maintain professional brand consistency by ensuring every authentication touchpoint reflects your visual identity and brand standards.
Key capabilities
- Complete visual control – Customize logos, colors, fonts, and layouts across all user interfaces
- Vanity domain support – Use your own branded domains for all authentication flows
- Responsive design – Consistent brand experience across desktop, tablet, and mobile devices
- Workspace-specific themes – Different brands or regions can have unique visual identities
- Email and SMS branding – Extend branding to all user communications
Outcomes
Organizations that implement custom branding typically achieve:
- Higher user trust through professional, consistent brand experiences
- Reduced user confusion by maintaining familiar visual cues throughout authentication
- Stronger brand recognition across all user touchpoints and communications
Design principles
- Maintain accessibility standards while implementing brand-specific designs
- Ensure consistency across all user touchpoints and communication channels
- Plan for scalability when supporting multiple brands or regional variations
- Test thoroughly across all devices and user scenarios
Where to configure
Use these guides to implement custom branding:
Compliance note
Custom branding maintains compliance by ensuring legal notices, consent forms, and regulatory communications appear with appropriate brand context while meeting accessibility standards.
FAQ
What branding elements can be customized?
You can customize logos, colors, fonts, layouts, vanity domains, email templates, SMS messages, and all user-facing interface elements.
Can different workspaces have completely different branding?
Yes. Each workspace can have its own unique visual identity, domains, and branding elements to support multiple brands on the same platform.
Is mobile branding supported?
Yes. Custom branding uses responsive design to provide consistent brand experiences across all device types and screen sizes.
How does branding work with third-party integrations?
Branding extends to external authentication flows, social login interfaces, and partner integrations where technically possible.
Can branding be updated without affecting users?
Yes. Branding changes can be deployed seamlessly without disrupting active user sessions or authentication flows.